As the best-selling pickup truck in North America for more than three decades, the F-Series has taken the nation by storm with its performance and quality; the F-Series slogan has remained the same for more than three decades - "Built FORD Tough," where Tough and F-Series pickups are synonymous.

If the F-Series is the crown of the pickup truck industry, the Raptor is the jewel in the crown. Not all pickup trucks are named Raptor, but the Raptor, which treats the rugged mountain or rough desert as if it were a smooth road, is the best example of Ford's Tough pickup truck.

The new era of Ford has given Tough a new meaning, and now the new Raptor is not just a rugged utility vehicle, it is a new technology platform built from a collection of Ford's top technologies and is an invincible warhorse.

• A high-strength aluminum body means 500 pounds of learner results and better performance;
• A powerful all-wheel-drive system with TORQUE-ON-DEMAND® transmission and 3.0-inch FOX Racing Shox ™ variable damping suspension technology delivers superior off-road performance and smooth on-road ride quality;
• 5-liter EcoBoost® Twin Turbo V6 engine delivers 450 horsepower and 691 pound-feet of torque, more than the previous 6.2-liter V8;
• A new 10-speed automatic transmission with manual shift mode; and the new Terrain Management System™ with six pre-set driving modes - Normal, Sport, Weather, Mud & Sand, Baja and Rock Crawl - and three steering modes to help drivers tackle the road with ease.

And that's not all. As you get to know the Raptor, you'll learn what it means to be tough and truly indestructible.

Toughness has been a trait shared by F-Series pickups and Ford SUVs from the beginning, and it's a trait that's been carried on since the famous Bronco was the undisputed king of the era of hardcore off-road madness. From the GPW to the M151, Ford has seen every second of industrial development on the planet and has been through every kind of treacherous journey mankind has ever known. As a global brand, Ford has brought together a global force to develop new generations of models. In each new generation of Ford vehicles, you can see pragmatism and cutting-edge technology, you can see superb craftsmanship and lean design, you can see racing technology and elegant tuning, you can see a solid chassis and solo reliability. ......

Ford is a veteran when it comes to SUVs. Long before the birth of the SUV, Ford had accumulated a lot of experience and energy-producing pickup trucks and military off-road vehicles. From the Ford Model T pickup in 1917 to the Ford F-Series pickup in 1948; from the Ford GPW, which fought on the front lines of World War II, to the M151 military off-road vehicle, which was installed in the U.S. Army after the war, to the introduction of the Bronco.

Ford's long history of SUV development and production began with the Bronco. In 1965, Ford introduced its first SUV: the full-size Bronco. Ford's first true SUV became a classic as the four-wheel-drive recreational vehicle market began to take shape. Since the Bronco, Ford has continued to introduce new SUVs that have evolved with the times, creating one amazing success after another.

Ford has made toughness as subtle as it can be.

Ford's EcoBoost® engine technology, found in the all-new Raptor and across the lineup from the GT to the high-performance Focus RS, delivers class-leading fuel economy with a burst of power. The EcoBoost® engine has helped the new Raptor improve fuel economy by 23 percent, allowing the Ford GT to run faster than its competitors at the 24 Hours of Le Mans and make fewer pit stops for fuel. At the same time, the same technology powers millions of Ford vehicles around the world. Powerful yet fuel-efficient, growling yet refined - that's the EcoBoost® engine that's revolutionizing the Ford SUV market.

Ford has made Tough as refined as it gets.

Both pickup trucks and SUVs seem to have off-road origins. Ford's high regard for on-road performance has never wavered. Even in Ford's pickup trucks and SUVs, the pursuit of driving pleasure and comfort remains clear. The chassis of every Ford SUV encapsulates 100 years of Ford automotive history and half a century of Ford SUV building. Ford's superior chassis tuning has won the hearts of countless loyal owners. Whether it's off-road or on-road, sunny or rainy or snowy, Ford can't stop SUVs from playing perfectly.

Ford makes Tough smart.

When a pickup truck as beastly as the Raptor is smart and well-equipped, one thing is clear: the same intelligence is present in all models under the Ford blue logo. In today's list of Ford SUV features, we see a lot of great intelligence, such as ACC Intelligent Adaptive Cruise Control, ACS Low Speed Vehicle Safety, LKA Lane Keeping Assist, BLIS® Blind Zone Monitoring, Active Park Assist, SYNC® 3 In-Car Connectivity, TVC Cornering Torque Distribution Intelligence, AGS Active Grille Closing, and many more. Some of them provide owners with enhanced active safety, some with enhanced convenience, and some with enhanced vehicle performance. With intelligence at their core, Ford SUVs make life better.

In the new generation of Ford SUVs, like the all-new Raptor, the word tough takes on a whole new meaning. From advanced engines and transmissions, to performance and chassis tuning, to a host of smart features and an emphasis on safety, Ford's unique approach to vehicle building isn't just reflected in its pickups - it's reflected in its SUVs, too.

For Ford, being Tough isn't just about how powerful you are off-road, how durable you are, how safe you are, how roomy you are, how comfortable you are, how fast you go, how well you handle. A great SUV is all of the above, and that's what the U in SUV stands for. If you've ever had the pleasure of driving a Ford SUV, you'll understand. If you're in the market for an all-around capable SUV, the Ford brand should be your first port of call.